Twitter profile pages are a good tool to understand what is the value the Company, or individual owning the profile, should give to their social presence.
Let’s take 4 IT giants. Dell, HP, Cisco and Apple and let’s look at their numbers to see if they are teaching us some twitter lessons.
Now, knowing that Marnie the dog, in a couple of years, will have more followers than these giants makes me feel sick.
I still remember a sales meeting at Cisco and, the at that time CEO, John Chambers saying something like: ” We can only be #1 or #2 in everything we do… and, by the way, I want at least 51% market share”. Looks like Twitter is something Cisco does not want to do.
Different story for Apple. I didn’t realize that the longest queue on earth is not in front of the NYC Apple Store, on the day Apple starts selling a new phone. There are close to 1 million people that from September 2011 (this is almost 6 years) are waiting for the first @Apple Tweet.
Twitter lessons learned: getting it right is not a matter of money, but a matter of purpose. As proven by the 1.4 Million followers of Tim Ferriss (@tferriss).